Lapsed & Low Value Customer Solutions

When the Customer Engagement Process is your Product - what you live and breathe - your expertise is a resource of great value.


Lapsed and low value customer are often ignored due to their minimal current dollar value, however with it typically 5 times harder to win a new customer than grow and existing customer, organisations are capturing knowledge so as to grow this captive target group.

At the Customer Engagement Group, we tailor programmes to not only identify factors that can help increase transactional activity within this group, we can deliver special offers direct to the target group at the conclusion of each interview, so as to really deliver a ROI.